The supermarket chain Lidl has been accused of airbrushing out crosses from a historic church in Italy so as not to offend its non-Christian customers.
Did Lidl management learn nothing from the Santorini episode? "We are extremely sorry for any offence caused by the most recent artwork and would like to reassure our customers that this is not an intentional statement." Of course it is intentional. Someone at @Lidl is doing this. The crosses do not just fall off. No-one is checking, and that should have been a priority after Santorini. To make one mistake is understandable, but to do it twice shows a complete lack of understanding. No more platitudes, no more excuses, get someone to take responsibility at board level and say to your customers and the wider public 'Lidl will not do this any more. We will sack the individuals concerned'.
Lidl management appear now to be blaming someone else. Why does Lidl not examine ALL its photographs and ensure that that they are original rather than doictored? I said in the previous scandal, that Lidl need to be very careful. This is doubly so now. Lidl are on a very dangerous path methinks.
Another item that amuses me is that Lidl supports Halloween with ghost and ghouls as well as the hideous American import of Trick or Treat, yet does not want a show simple cross on the side of a religeous building that the company wants to use in publicity material in case if might offend some people. What about people offended by Trick or Treat? What about people offended by the horror of halloween? Lidl is quite happy to celebrate the Christian festival of Halloween, but not depict the Christian Cross. In the same way as celebrating other religeous festivals. It is all about advertising, marketing, and money. So these religeous festivals are OK provided that they do not involve any form of religion.