I was drawn to this comment on the BBC [ HERE ]. Whilst the advertising is Factually correct, it is certainly misleading. This is due to the VERY large '12' and the somewhat smaller 'when cut into 4's'. Not only that the 4's should actually be 4s. They could have printed 30 when cut into 10 or any other number. Who in their company actually thought this was a good idea?
I know we have commented on other advertising, but in all cases we come up with the same comment. Somebody thought this was a good idea and got it through all the various checks and balances within the company. What another PR disaster. The tweet that I enjoyed was;
'Here at Quorn, we like to think of ourselves as honest and humble, not brazen or confusing. As a result, we’re going to be changing our Quorn Sausage Rolls packaging in the New Year'. As if anyone would like to think of themselves as anything other than 'honest and humble'.
Advertisers BEWARE! We are watching you!
It is one of those issues, where different size fonts and messages in different locations really confuse consumers.