Competition Terms & Conditions

My Lidl Picture Quiz Prize Draw Terms & Conditions


These Terms and Conditions of Lidl Great Britain Limited, 19 Worple Road, London, SW19 4JS (“the Promoter”) shall apply exclusively to your participation in the My Lidl Picture Quiz Prize Draw (the “Prize Draw”). By entering and participating in the Prize Draw (as defined below), you agree to be bound by these terms and conditions.


1.    Opening / closing date & time

1.1.    The Prize Draw opens on 6th December 2019 at 12:00 and all entries must be received no later than 13th December 2019 at 23:59 (the “Closing Date”).


2.    How to participate  

2.1.    To enter the Prize Draw, you must guess the Lidl products from the picture clues given, and add your answers to the form provided on the My Lidl site . This will count as a valid entry. There is only one entry per customer so the first chronological entry made will count as the only valid entry. Any data posted must be your own.

2.2.    Entrants must be a resident in the UK (excluding Northern Ireland) and aged 18 years or over on the day they submit their entry via the My Lidl website. Proof of age, in the form of a valid Passport or Driver’s Licence, may be required.

2.3.     The Prize Draw is not open to employees and their families, representatives, legal successors or contractors of the Promoter or Lidl Stiftung & Co. KG. Stiftsbergstr. 1, 74167 Neckarsulm, Germany.

2.4.    All entries must be made directly by the individual entering the Prize Draw.

2.5.    Only one entry is permitted per person. Second or subsequent entries will be disqualified. Syndicated entries or those made using methods such as a computer macro, a script or the use Entries on another individual’s behalf will not be accepted. Any other forms of entry, including but not limited to automated devices or processes, are not allowed and all such entries will be disqualified, and any prize awarded will be void. No entries from consumer groups, 3rd parties or bulk entries will be accepted.

2.6.    No (purchase and/or donation) is necessary to participate in the Prize Draw. Purchasing goods does not result in any advantage to a participant.

2.7.    The Site is operated by Lidl Stiftung & Co. KG. Stiftsbergstr. 1, 74167 Neckarsulm, Germany and all submissions will be stored on a server owned by CMNTY (a third party web host).

2.8.      To withdraw your participation in the Prize Draw, send an email to  with full name, email address and the subject heading: My Lidl Picture Quiz Prize Draw Withdraw before the date of the Closing Date.  

3.     The Prize Draw

3.1.    One (1) winner from all eligible entries will be drawn within five (5) working days of the Closing Date , where every picture clue question has been answered correctly. In the event that no participant answers every question correctly, those participants with the equal highest number of correct answers will be entered into a prize draw, with the winner drawn at random by the Promoter. No reserve winners will be selected.

3.2.  One (1) winner will be entitled to two (2) Lidl voucher (the “Prize”) with the value of £25 (total of £50 in voucher) to be spent at any Lidl store in the UK until 30th September 2020. 

3.3.   The Winner will be notified via private message on My Lidl Community ( within five (5) working days of the Closing Date and asked to claim their Prize. The winner will need to follow the instructions in the notification message.

3.4.   The winner will be sent the prize in the post to their submitted address within five (5) working days.    

3.5.    The Promoter will not replace any lost, damaged, mutilated or stolen Prizes. All taxes, costs, liabilities and unspecified expenses associated with the usage of the Prize are the sole responsibility of the Winner.

3.6.    The Prize is as stated. Prizes are not transferable, cannot be resold and will only be awarded directly to the winner. There is no cash alternative. Prize is subject to availability and if the Prize offered is unavailable due to circumstances beyond the Promoter’s control, the Promoter reserves the right to offer an alternative prize of equal or greater value.

3.7.    The prize must be claimed within two (2) working days of first notification. Proof of identity, in the form of a valid Passport or Driver’s Licence, may be required.

3.8.    If Lidl is unable to contact the Winner within two (2) working days of its first attempt the Promoter reserves the right to withdraw prize entitlement.

3.9.    The name and county of the winner will be available for a period of up to 1 month after the Closing Date and can be obtained by sending an email to , with the subject line My Lidl Picture Quiz Prize Draw.

3.10.    Prize will be dispatched within five (5) working days from the date of the Promoter receiving the winner’s prize acceptance.

3.11.    If it is suspected that an entrant uses multiple e-mail addresses or accounts to submit more than one (1) entry, only one (1) entry will be considered. In the event of a dispute over who submitted a winning online entry, the “Authorized Account Holder” of the e-mail account used to participate in the draw at the actual time of entry, will be deemed to be the Authorized Account Holder is the natural person to whom the applicable Internet service provider, online service provider or other organization has assigned the email address for the domain associated with the submitted e-mail address. In the event a winning account selected is a joint account, a total of one (1) prizes will be awarded in the name of the first-named account holder. Proof to Promoter’s satisfaction of being the authorized account subscriber may be required by Promoter to verify eligibility.

3.12.    No responsibility will be taken by the Promoter for claims which are lost, delayed, corrupted, damaged, misdirected or incomplete or cannot be delivered for any technical or other reasons. We advise claimants to use recorded delivery. Proof of sending will not be accepted as proof of receipt, and no correspondence will be entered.

3.13.    No responsibility will be taken by Lidl if a Winner is not able to collect a Prize for any reason and howsoever arising.

3.14.    Photographic identification (valid passport or driver’s licence) may be required for the Winner to claim the Prize. Lidl reserves the right to refuse any Prize collections without providing a valid passport or driver’s licence.

4.     Intellectual Property Rights

4.1.      You warrant and represent that you own (or are the rightful licensor of) all rights (such as, but not limited to, patents, trademarks, copyrights, design rights or know how) in or relating to the entry which you submit to the Site. Photography must not be digitally or otherwise altered.

4.2.      You shall upon request provide to the Promoter a copy of written proof of any licence. You acknowledge and agree that you will be liable for compensating any third party whose rights have been infringed (for example, but not limited to, infringing any intellectual property right by failing to comply with any labelling requirements of that third party or if a criminal offence has taken place) by your submission of the entry to the Site.

4.3.      In particular (but without limitation to paragraph 4.1), the participant warrants and represents that should a person be shown in the submission photograph, each person shown in the photograph has consented to the use of their image and the submission of the submission photograph to the Site for the purpose of the Prize Draw.   

4.4.      By entering this Prize Draw, you consent to the Promoter publishing the submitted entry on the Site.

4.5.      The Operator reserves the right to remove entries from the Prize Draw if it receives notice or otherwise believes that the rights of a third party are infringed or if the risk of such an infringement exists. Upon removal an entry will be disqualified and become ineligible for consideration in the Prize Draw described above. If a third party claims compensation for the infringement of their rights, you shall keep the Promoter indemnified in respect of any liabilities it incurs in respect of such claims.


5.   Personal Data

5.1.    All personal information you submit to Lidl in connection with the Prize Draw is subject to and will be processed in accordance with Lidl’s privacy policy (the "Privacy Policy").

5.2.    For the purposes of these terms and conditions only, section 4 of the Privacy Policy, titled "Prize Draws and Prize Draws" shall be supplemented with the following:     Purpose of data processing/legal basis: To enter this Prize Draw you must [1] provide us with the following personal information: •    Full name; •    E-mail address; •    County ; •    Passport/driver's license (in accordance with clauses 2.2 and 3.7 above).   Please be aware that although Lidl may already possess some of the personal information detailed above owing to collection for other purposes (e.g. My Lidl Community) these terms and conditions only apply to the personal information collected for the sole purpose of this Prize Draw. The legal basis for processing the above information is the fulfilment of the Prize Draw contract as set out in these terms and conditions. The personal information provided by you to us in connection with this Prize Draw will be used exclusively for administering the Prize Draw. This includes: •    Verifying the identity of participants; •    Entering participants into the draw; •    Identifying the winner; •    Notifying the winner; •    Providing the full name and county of the winner upon receipt by Lidl of such a request in accordance with clause 3.9; and •    Investigating any claims that Lidl believes may be fraudulent in nature and taking further actions, such as legal proceedings where appropriate, in accordance with clause

6. Storage duration / criteria for specifying the storage duration:

The participants’ personal information collected for this Prize Draw will be kept securely by  Lidl and will be destroyed no later than three months after the Prize Draw has been completed and the Winner announced, except that: •    In the case of material prizes, the data of the winners will be kept for the duration of the statutory warranty claims, in order to arrange for repair or replacement in the case of a defect; •    In the case of any investigation for fraudulent activity or legal proceedings, personal data will be held until the proceedings and any related actions are completed; •    The personal information collected for the purpose of this Prize Draw shall be destroyed immediately if you discontinue your participation in the Prize Draw in accordance with clause 3.15.  

7. Premature Termination/ Exclusion of participants 

7.1.    Owing to exceptional circumstances outside its reasonable control and only where circumstances make this unavoidable, the Promoter reserves the right to cancel or amend the Prize Draw or these terms and conditions at any stage but will always endeavour to minimize the effect on participants in order to avoid undue disappointment.

7.2.    Promoter assumes no responsibility for and will disqualify entries that are: stolen, late, lost, illegible, incomplete, invalid, unintelligible, damaged, destroyed, delayed, misdirected, not received, or that have incorrect or inaccurate entry information, whether caused by any of the equipment or programming associated with or utilized in the Prize Draw, or by any human, mechanical or electronic error which may occur in the processing of the entries in the Prize Draw, or other errors appearing within the terms or in any of the Prize Draw related advertisements. Proof of sending will not be accepted as proof of receipt, and no correspondence will be entered into.

7.3.    The Promoter assumes no responsibility for any typographical or other error in the printing of the offer, administration of the Prize Draw, errors in processing entries, identifying the winners, in the announcement of the Prizes and winners, and the delivery of the Prizes, any problems or technical malfunction of any telephone network or lines, mobile phone, computer systems, online systems, servers or providers, computer equipment, software, failure of any e-mail or players on account of technical problems or traffic congestion on the Internet or on any web site, or any combination thereof, including, without limitation, any injury or damage to entrant’s or any other person’s computer system/software or mobile phone or other portable electronic device related to or resulting from participation or downloading any materials in the Prize Draw.

7.4.    Use of any device to automate or subvert entry is prohibited and any entries received by such means will be void. No software-generated, robotic, programmed, script, macro or other automated entries are permitted, and any entries received by such means will be void.

7.5.    The promoter reserves the right in its sole discretion to verify the winners and disqualify any person it suspects or finds: (i) to have used a software generated, robotic, programmed, script, macro or other automated entry; (ii) to have tampered with the entry process or the operation of the draw; (iii) to be acting in a disruptive manner, or with the intent to annoy, abuse, threaten or harass any other person; (iv) to display behaviour that will bring such winner or Promoter into disgrace; (v) to have provided inaccurate information upon entering the Prize Draw; or (vi) to be acting in violation of these terms; (vii) to have gained unfair advantage in participating in the promotion or won using fraudulent means. ANY VIOLATION OF THESE OFFICIAL RULES BY A WINNER WILL RESULT IN SUCH INDIVIDUAL’S DISQUALIFICATION AS A WINNER OF THE PRIZE DRAW AND ALL PRIVILEGES AS A WINNER WILL BE IMMEDIATELY TERMINATED.


8. General

8.1.    To the fullest extent possible in law, the Promoter does not accept liability for any losses or claims whatsoever arising out of participation in the Prize Draw and the acceptance of any Prize.

8.2.    Trademarks, logos and names of the products and retailers are the property of their respective owner.

8.3.    Participants are responsible for all costs and expenses relating to participation in the Prize Draw, such as the cost of accessing the internet etc.

8.4.    Except as otherwise required by applicable law, the Promoter shall not be liable for the content of any externally linked web sites.

8.5.    The Promoter reserves the right to investigate and reject claims it believes to be of a fraudulent nature. Should a claim be upheld as fraudulent the Promoter reserves the right to pursue damages against individuals in connection with the claim.

8.6.    The Promoter does not guarantee continuous uninterrupted or secure access to the Site. Numerous factors outside the control of the Promoter may interfere with the operation of the Site. No responsibility will be accepted for any difficulties in entering or any entries delayed or corrupted.

8.7.    The Promoter shall not be liable for any failure to comply with its obligations or obligated to provide an alternative or a substitution prize to the Winners, where the failure is caused by an event of Force Majeure and the Winner does not receive any or all components of the prize as a result of such.

8.8.    For the purpose of these Terms and Conditions, an “event of Force Majeure”, shall have the following meaning; all circumstances beyond the reasonable control of either the Promoter or the Winners concerned, including acts of God, earthquake, flood, storm, lightning, fire, explosion, war, terrorism, riot, civil disturbance, sabotage, strike, lockout, slowdown, labour disturbances, accident, epidemic, difficulties to obtain required raw materials or labour, lack of or failing transportation, breakdown of plant or essential machinery, emergency repair or maintenance, breakdown of public utilities, changes of law, statutes, regulations or any other legislative measures, acts of governments, supranational organizations or other administrative or public agencies, orders or decrees of any court, acts of third parties, delay in delivery or defects in goods or materials or any other circumstances amounting to force majeure.

8.9.    The Promoter’s decisions in all promotional matters in relation to this Prize Draw are final and no correspondence will be entered into.

8.10.    Any question concerning the legal interpretation of the rules will be based on the law of England and Wales and the Courts of England and Wales will have exclusive jurisdiction.

Promoter: Lidl Great Britain Limited